Brand kit

The marks, colors, and type.

Everything you need to represent StaffAnalysis consistently — logo and wordmark, the palette with hex values, typography, and voice.

Logo & wordmark
StaffAnalysisby Balanced Company
StaffAnalysisby Balanced Company

The wordmark is set in Fraunces with the “by Balanced Company” sub-label in DM Mono. Keep the two locked together, set on light bone or deep dusk only, and give it clear space equal to the cap height of the wordmark on all sides. Don’t restyle, recolor, condense, or add effects to the wordmark.

Color palette

Click any swatch to copy its hex code.

Bone is the default canvas; ember is the only call-to-action color. Teal carries eyebrows and inline links. Wine and sprout are reserved for status — never decoration.

Typography
FrauncesDisplay & headings
Five days from now
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ? ! — “”
Light 300An operator’s read of how you’re built.
Regular 400An operator’s read of how you’re built.
Medium 500An operator’s read of how you’re built.
Optical sizing on · tight tracking (−0.018em) · used for all h1–h3 and large display copy.
DM SansBody & UI
Aa Bb Cc
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ? ! — “”
Regular 400A structured read of how your company is staffed.
Medium 500A structured read of how your company is staffed.
Semibold 600A structured read of how your company is staffed.
Line-height 1.62 for running text · used for body copy, navigation, and buttons.
DM MonoEyebrows, labels & data
123 / $3,500
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 & ? ! — / $
Regular 400PEOPLE · STRUCTURE · SYSTEMS
Medium 500FIVE DAYS · FIXED SCOPE
Uppercase with wide tracking for eyebrows and labels · also used for prices and data.
Voice
Plain

Operator, not consultant

Write the way an operator talks. Short sentences, concrete nouns, no jargon or 80-slide-deck language.

Direct

Say the constraint

Name the real bottleneck plainly. We diagnose structure and roles — never deliver a verdict on a named person.

Honest

No fabricated numbers

Impact is rated by mechanism and severity, not invented metrics. Confidence over hype, always.

Five days from now, you'll know exactly what to change.

Stop being the bottleneck. Get the read, get the five moves, and get back to building.

Book a Staff Analysis Founding cohort — a limited number of engagements