Everything you need to represent StaffAnalysis consistently — logo and wordmark, the palette with hex values, typography, and voice.
The wordmark is set in Fraunces with the “by Balanced Company” sub-label in DM Mono. Keep the two locked together, set on light bone or deep dusk only, and give it clear space equal to the cap height of the wordmark on all sides. Don’t restyle, recolor, condense, or add effects to the wordmark.
Click any swatch to copy its hex code.
Bone is the default canvas; ember is the only call-to-action color. Teal carries eyebrows and inline links. Wine and sprout are reserved for status — never decoration.
Write the way an operator talks. Short sentences, concrete nouns, no jargon or 80-slide-deck language.
Name the real bottleneck plainly. We diagnose structure and roles — never deliver a verdict on a named person.
Impact is rated by mechanism and severity, not invented metrics. Confidence over hype, always.

Stop being the bottleneck. Get the read, get the five moves, and get back to building.
Book a Staff Analysis Founding cohort — a limited number of engagements